In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business
Author: Kristina Halvorson Publisher: New Riders ISBN: 0132883244 Size: 50.55 MB Format: PDF View: 296
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Author: Dan M. Brown Publisher: New Riders ISBN: 0131385410 Size: 69.37 MB Format: PDF, Docs View: 5431
Successful web design teams depend on clear communication between developers and their clients—and among members of the development team. Wireframes, site maps, flow charts, and other design diagrams establish a common language so designers and project teams can capture ideas, track progress, and keep their stakeholders informed. In this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and presentations, independent of methodology. Whatever processes, tools, or approaches you use, this book will help you improve the creation and presentation of your wireframes, site maps, flow charts, and other deliverables. The book now features: An improved structure comprising two main sections: Design Diagrams and Design Deliverables. The first focuses on the nuts and bolts of design documentation and the second explains how to pull it all together. New deliverable: design briefs, as well as updated advice on wireframes, flow charts, and concept models. More illustrations, to help designers understand the subtle variations and approaches to creating design diagrams. Reader exercises, for those lonely nights when all you really want to do is practice creating wireframes, or for use in workshops and classes. Contributions from industry leaders: Tamara Adlin, Stephen Anderson, Dana Chisnell, Nathan Curtis, Chris Fahey, James Melzer, Steve Mulder, Donna Spencer, and Russ Unger. “As an educator, I have looked to Communicating Design both as a formal textbook and an informal guide for its design systems that ultimately make our ideas possible and the complex clear.” —Liz Danzico, from the Foreword
The definitive work on this rare coronation, this book delves into the history, personalities, and subplots of each of the 12 Triple Crown champions. From Sir Barton in 1919 through American Pharaoh in 2015, each Triple Crown winner has exhibited a true personality and charisma befitting of super stardom and renowned author Marvin Drager's prose brings to life these 12 remarkable stories. The Most Glorious Crown is a unique and fascinating inspection of each champion, their jockeys, owners, and trainers, as well as a riveting account of each race and the events leading up to each historic event. This magnificent oversized book includes more than 150 archival, authentic black-and-white photographs of each thoroughbred throughout different stages of its career. It also includes actual racing forms from each race for the Triple Crown. This new, updated edition features chapters on the 37 year gap between Triple Crown winners and 2015 champion American Pharaoh.
Author: Robert McKenzie Publisher: Pearson College Division ISBN: Size: 72.83 MB Format: PDF, ePub, Mobi View: 456
Featuring an innovative organization and in-depth research, Comparing Media from Around the World discusses how media systems are similar and different across the globe. This book discusses the fundamental elements of media systems and shows how they are used in eight sample countries. Unlike other books, it is organized according to media elements, with comparative discussions of all eight countries within each chapter. This helps readers make connections and comparisons between the countries and allows them to apply the concepts to other countries not discussed in the book. Comparing Media from Around the World also features exciting photographs from the sample countries showing not only the media but how they are experienced in context (for example, a newspaper stand in France and an internet cafe in Ghana).
Author: Steve Krug Publisher: New Riders ISBN: 9780321702845 Size: 27.43 MB Format: PDF, Mobi View: 7284
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Author: Timothy T. Capps Publisher: Eclipse Press ISBN: 9781581500912 Size: 72.24 MB Format: PDF View: 2350
A true horse legend, Secretariat still inspires new generations of fans 30 years after his incredible Triple Crown victory. This book honors the great racehorse who ran with such breathtaking speed, beauty, and power. 40 photos.
The UX Careers Handbook offers an insider's look at how to be a successful User Experience (UX) professional from comprehensive career pathways to learning, personal branding, networking skills, building of resumes and portfolios, and actually landing a UX job. This book goes in-depth to explain what it takes to get into and succeed in a UX career, be it as a designer, information architect, strategist, user researcher, or in a variety of other UX career specialities. It presents a wealth of resources designed to help readers develop and take control of their UX career success including perspectives and advice from experts in the field. Features insights and personal storiesfrom a range of industry-leading UX professionals to show readers how they broke into the industry, and evolved their own careers over time. Accompanied by a companion websitethat provides readers with featured articles and updated resources covering new and changing information to help them stay on top of this fast-paced industry. Provides worksheets and activitiesto help readers make decisions for their careers and build their own careers. Not only for job seekers! The UX Careers Handbookis also a must-have resource for: Employers and recruiterswho want to better understand how to hire and retain UX staff. Undergraduate and graduate students who are thinking about their future careers Those in other related (or even unrelated) professionswho are thinking of starting to do UX work