Digital Media Primer

Author: Yue-Ling Wong
Publisher: Pearson
ISBN: 0134054415
Size: 45.15 MB
Format: PDF, ePub
View: 4628

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For introductory digital media courses in computer science, art, communication, or digital media departments Tools and Techniques for Understanding and Producing Digital Media Digital Media encompasses a wide variety of topics, including the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines, and teaches the foundational concepts and basic techniques of digital media production. The text is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and gives the rationale for using those techniques. This way, students learn skills they can transfer to different platforms and tools. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. The Third Edition has been thoroughly revised and updated to include current mobile device technology, ultra high-definition video, and multimedia authoring from Flash ActionScript programming to JavaScript programming with HTML5 Canvas.

Digital Media Primer

Author: Yue-Ling Wong
Publisher: Prentice Hall
ISBN: 9780134054285
Size: 74.98 MB
Format: PDF
View: 2256

For introductory digital media courses in computer science, art, communication, or digital media departments Tools and Techniques for Understanding and Producing Digital Media Digital Media encompasses a wide variety of topics, including the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines, and teaches the foundational concepts and basic techniques of digital media production. The text is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and gives the rationale for using those techniques. This way, students learn skills they can transfer to different platforms and tools. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. The Third Edition has been thoroughly revised and updated to include current mobile device technology, ultra high-definition video, and multimedia authoring from Flash ActionScript programming to JavaScript programming with HTML5 Canvas.

Digital Media Primer

Author: Yue-Ling Wong
Publisher: Prentice Hall
ISBN: 9780132893503
Size: 12.74 MB
Format: PDF, ePub, Mobi
View: 4631

Digital Media Primer is designed for students from all disciplines interested in learning the foundational concepts and basic techniques in digital media production. The Second edition has been expanded so that while readers learn the concepts and techniques of digital media production, they will also learn basic computer programming skills. The Primer is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and provides the rationale for the techniques. This way, the skills readers learn are transferable to whatever tool they end up using or have access to. For readers that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material.

Streaming And Digital Media

Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136032177
Size: 67.61 MB
Format: PDF, ePub, Docs
View: 3240

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

Digital Media Primer International Edition

Author: Yue-Ling Wong
Publisher: Pearson Higher Ed
ISBN: 0273774352
Size: 40.89 MB
Format: PDF, ePub, Mobi
View: 4648

Digital Media encompasses a wide variety of topics including: the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines interested in learning the foundational concepts and basic techniques in digital media production. This edition has been expanded so that while students learn the concepts and techniques of digital media production, they will also learn basic computer programming skills. The Primer is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and provides the rationale for the techniques. This way, the skills students learn are transferable to whatever tool they end up using or have access to. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. Instructor/Student resources include: web-based interactive material, worksheets, programming assignments, demos, solutions to exercises, lecture notes and exam questions.

Stylin With Css

Author: Charles Wyke-Smith
Publisher: New Riders
ISBN: 0133088332
Size: 77.68 MB
Format: PDF, Docs
View: 6596

In this completely revised edition of his bestselling Stylin’ with CSS, veteran designer and programmer Charles Wyke-Smith guides you through a comprehensive overview of designing Web pages with CSS, including the advanced capabilities of CSS3 that are now widely implemented across all the major browsers. You will learn the full capabilities of the CSS language, with step-by-step examples and in-depth explanations that will take your skills to new levels, whether you are a newbie or already have experience with CSS. Stylin’ with CSS focuses on practical skills for Web designers and programmers, and blends creative design ideas with accurate technical descriptions. It will help you create robust, stylish, and flexible layouts that adjust to the constantly changing content of today’s data-driven online applications, and that display appropriately on monitors, tablets, or mobile phones. In Stylin’ with CSS, you will: See how HTML5 and CSS3 work together Develop multi-column, fixed-width, and fluid layouts Discover how the positioning and floating properties really work! Explore professional typographic techniques using downloadable fonts Style UI elements, such as drop-down menus, forms, and pop up overlays Write media queries that modify your page layouts for different screen sizes Learn about CSS3 shadows, rounded corners, gradients, and background images Create interactivity with CSS3 transforms and transitions

Sport Beyond Television

Author: Brett Hutchins
Publisher: Routledge
ISBN: 0415887186
Size: 42.38 MB
Format: PDF, Kindle
View: 519

Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

How To Give A Pretty Good Presentation

Author: T. J. Walker
Publisher: John Wiley & Sons
ISBN: 9780470875391
Size: 32.18 MB
Format: PDF, Kindle
View: 2049

Reduce the time and stress associated with your presentations Bookshelves are crowded with books on how to be an exceptional presenter and promise to produce a brilliant, standing-ovation speaker. But what about a presentation resource for the rest of us? There are so many of us regular folk who who want to spend just a little time and effort to get over the big hurdle of giving a presentation, but don't know where to turn for advice. How to Give a Pretty Good Presentation is the easy answer to this common need. Straightforward, entertaining, and well-organized, this user-friendly resource will walk you step-by-step through the process from how to write, rehearse, and deliver a pretty good presentation that will make you appear confident, memorable, and competent. Although it does not promise the moon (or a standing ovation), this public speaking survival guide will help you: Appear confident (even while still feeling nervous!) Take the spotlight off of you and put it on your content Save time Not put people to sleep with your PowerPoint Presentation Produce better results Make better impressions Reduce the feelings of dread, sleeplessness, and procrastination associated with your presentations Prepare even if you've waited until the day before or an hour before your presentation is to be given Whatever your job, if you need to give a presentation and are feeling overwhelmed by it, How to Give a Pretty Good Presentation is there for you. If you want to reduce the time and stress associated with your presentations now and pass all future presentation opportunities with flying colors, then pick up this fun and accessible guide; you'll no doubt like the resulting improvement in both your personal and professional bottom line.

An Introduction To Programming With C

Author: Diane Zak
Publisher: Cengage Learning
ISBN: 1305465067
Size: 30.19 MB
Format: PDF, ePub, Docs
View: 321

Discover the importance of learning C++ with Diane Zak's popular AN INTRODUCTION TO PROGRAMMING WITH C++, 8E. This book's distinctive emphasis clarifies how mastering C++ programming skills will benefit you now and throughout your career. This unique text incorporates a student-focused approach that continually highlights the importance and relevance of the programming concepts you are learning. Memorable new examples portray concepts in action, while abundant new hands-on exercises, including mini-quizzes, Labs, and Try This features, guide you in absorbing, practicing, and applying concepts as you progress. Trust AN INTRODUCTION TO PROGRAMMING WITH C++, 8E to keep you enthusiastic about learning as you master the skills of C++. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Transmedia Marketing

Author: Anne Zeiser
Publisher: CRC Press
ISBN: 1134746296
Size: 58.60 MB
Format: PDF, Mobi
View: 4186

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.