The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Business
ISBN: 9780767924924
Size: 35.12 MB
Format: PDF, Docs
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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Pub
ISBN: 0767920570
Size: 63.33 MB
Format: PDF, ePub, Docs
View: 7105

An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

The Culture Code

Author: Clotaire Rapaille
Publisher: Broadway
ISBN: 0767920562
Size: 73.21 MB
Format: PDF
View: 934

An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.

Pitch Tweet Or Engage On The Street

Author: Kara Alaimo
Publisher: Routledge
ISBN: 1317425413
Size: 45.72 MB
Format: PDF, Mobi
View: 4794

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Do Good

Author: Anne Bahr Thompson
Publisher: AMACOM
ISBN: 0814438407
Size: 54.84 MB
Format: PDF, Mobi
View: 5779

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

Move Up

Author: Clotaire Rapaille
Publisher: Penguin UK
ISBN: 0241187001
Size: 37.42 MB
Format: PDF, ePub
View: 2380

With an abundance of data and evidence, Move UP explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually. This provocative, ambitious and entertaining book devises a formula that will allow countries and individuals to assess their own potential for upward mobility. Drawing on science and statistics as much as on human instinct and emotion, Move UP reconsiders the modern world with a motion to improving it.

Codes Of The Underworld

Author: Diego Gambetta
Publisher: Princeton University Press
ISBN: 1400833612
Size: 77.58 MB
Format: PDF, Mobi
View: 1736

How do criminals communicate with each other? Unlike the rest of us, people planning crimes can't freely advertise their goods and services, nor can they rely on formal institutions to settle disputes and certify quality. They face uniquely intense dilemmas as they grapple with the basic problems of whom to trust, how to make themselves trusted, and how to handle information without being detected by rivals or police. In this book, one of the world's leading scholars of the mafia ranges from ancient Rome to the gangs of modern Japan, from the prisons of Western countries to terrorist and pedophile rings, to explain how despite these constraints, many criminals successfully stay in business. Diego Gambetta shows that as villains balance the lure of criminal reward against the fear of dire punishment, they are inspired to unexpected feats of subtlety and ingenuity in communication. He uncovers the logic of the often bizarre ways in which inveterate and occasional criminals solve their dilemmas, such as why the tattoos and scars etched on a criminal's body function as lines on a professional résumé, why inmates resort to violence to establish their position in the prison pecking order, and why mobsters are partial to nicknames and imitate the behavior they see in mafia movies. Even deliberate self-harm and the disclosure of their crimes are strategically employed by criminals to convey important messages. By deciphering how criminals signal to each other in a lawless universe, this gruesomely entertaining and incisive book provides a quantum leap in our ability to make sense of their actions.

Nomadland Surviving America In The Twenty First Century

Author: Jessica Bruder
Publisher: W. W. Norton & Company
ISBN: 0393249328
Size: 37.91 MB
Format: PDF, Mobi
View: 3632

The end of retirement? From the beet fields of North Dakota to the National Forest campgrounds of California to Amazon’s CamperForce program in Texas, employers have discovered a new, low-cost labor pool, made up largely of transient older Americans. Finding that social security comes up short, often underwater on mortgages, these invisible casualties of the Great Recession have taken to the road by the tens of thousands in late-model RVs, travel trailers, and vans, forming a growing community of nomads: migrant laborers who call themselves “workampers.” On frequently traveled routes between seasonal jobs, Jessica Bruder meets people from all walks of life: a former professor, a McDonald’s vice president, a minister, a college administrator, and a motorcycle cop, among many others—including her irrepressible protagonist, a onetime cocktail waitress, Home Depot clerk, and general contractor named Linda May. In a secondhand vehicle she christens “Van Halen,” Bruder hits the road to get to know her subjects more intimately. Accompanying Linda May and others from campground toilet cleaning to warehouse product scanning to desert reunions, then moving on to the dangerous work of beet harvesting, Bruder tells a compelling, eye-opening tale of the dark underbelly of the American economy—one that foreshadows the precarious future that may await many more of us. At the same time, she celebrates the exceptional resilience and creativity of these quintessential Americans who have given up ordinary rootedness to survive. Like Linda May, who dreams of finding land on which to build her own sustainable “Earthship” home, they have not given up hope.

Decoding Culture

Author: Andrew Tudor
Publisher: SAGE
ISBN: 9780761952473
Size: 67.91 MB
Format: PDF, ePub
View: 6527

`This book represents a significant intervention and, as such, should be used on numerous cultural studies courses. In its intellectual honesty and clarity Tudor's book will stand as an authoritative basis for further developments in the coming years' - David Chaney Decoding Culture offers a concise and accessible account of the development of cultural studies from the late 1950s to the 1990s. Focusing on the significant theoretical and methodological assumptions that have informed the cultural studies project - the text: covers the key thinkers and key perspectives including, structuralism and post-structuralism, Screen theory, the Birmingham School, and audience analysis; offers a timely corrective t

Fahrenheit 451

Author: Ray Bradbury
Publisher: Simon and Schuster
ISBN: 1451673310
Size: 40.75 MB
Format: PDF, ePub, Docs
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A totalitarian regime has ordered all books to be destroyed, but one of the book burners, Guy Montag, suddenly realizes their merit.