The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Pub
ISBN: 0767920570
Size: 53.33 MB
Format: PDF, Mobi
View: 1234

An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Business
ISBN: 9780767924924
Size: 33.38 MB
Format: PDF, Kindle
View: 6095

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

The Culture Code

Author: Clotaire Rapaille
Publisher: Broadway
ISBN: 0767920562
Size: 33.55 MB
Format: PDF
View: 1524

An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.

The Art Of Servant Leadership

Author: Tony Baron
Publisher: Wheatmark, Inc.
ISBN: 1604944234
Size: 53.53 MB
Format: PDF, Docs
View: 4665

There is a crisis in Leadership. "Harvard Business Review" recently stated that business executives are least likely to contribute to society. Self-serving leadership has eroded our confidence with wide-spread scandals, significant layoffs, and insane executive bonuses. Loyalty seems to be a one-way street! What is the solution? "The Art of Servant Leadership" provides a prophetic voice in overcoming the craziness within business and a guidebook on how any public or private company can achieve its true purpose in this world. Interwoven with the principles of servant leadership is a story of how one CEO transformed his international communications company to exist for the sake of others. About the Author Tony Baron is president of the Servant Leadership Institute, a division of Datron World Communications, headquartered in Vista, California. He holds a double doctorate in psychology and theology and serves as adjunct professor in pastoral theology and leadership development at Fuller Theological Seminary and Azusa Pacific University. Dr. Baron teaches, trains, and consults with corporate and church leaders around the world on how to live for the sake of others. He has authored four previous books. An ordained Anglican priest, Dr. Baron is board certified in forensic medicine and is a diplomate of the American board of Psychological Specialties.

Putting The Luxe Back In Luxury

Author: Pamela N. Danziger
Publisher: Paramount Books
ISBN: 9780981986944
Size: 76.93 MB
Format: PDF
View: 1152

The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.

Business Strategies For The Bottom Of The Pyramid Collection

Author: Ted London
Publisher: FT Press
ISBN: 0132808544
Size: 46.81 MB
Format: PDF, Kindle
View: 7318

3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.

Entrepreneurial Solutions For Prosperity In Bop Markets

Author: Eric Kacou
Publisher: Pearson Prentice Hall
ISBN: 9780132101516
Size: 43.64 MB
Format: PDF
View: 6437

There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably. Drawing from his immense on-the-ground experience in Africa’s most challenging business environments, Kacou shows how companies can overcome the Survival Trap mindset that breeds dependence, mistrust, and failure. Next, he takes readers inside the Rwandan metamorphosis: the economic miracle that CNN’s Fareed Zakaria calls Africa’s biggest success story. Kacou shows how to address the needs of all core stakeholders. He concludes with integrated recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can truly launch a "virtuous cycle" of prosperity creation. For all entrepreneurs, policymakers, NGO professionals, and leaders who want to make BoP businesses work.

The Global Code

Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Size: 31.66 MB
Format: PDF, Mobi
View: 6297

The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

The Economics Of The Publishing And Information Industries

Author: Albert N. Greco
Publisher: Routledge
ISBN: 1317579267
Size: 40.87 MB
Format: PDF, ePub
View: 3527

Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector’s investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.