The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Business
ISBN: 9780767924924
Size: 46.90 MB
Format: PDF, ePub
View: 7588

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

7 Secrets Of Marketing In A Multi Cultural World

Author: Gilbert C. Rapaille
Publisher: Executive Excellence Pub
ISBN: 9781890009748
Size: 76.63 MB
Format: PDF, ePub, Docs
View: 5738

In their diaries, a young girl, her dog, various insects, a chair, and a knife and fork relate the day's events from their differing perspectives.

The Art Of Servant Leadership

Author: Tony Baron
Publisher: Wheatmark, Inc.
ISBN: 1604944234
Size: 12.69 MB
Format: PDF, Docs
View: 7716

There is a crisis in Leadership. "Harvard Business Review" recently stated that business executives are least likely to contribute to society. Self-serving leadership has eroded our confidence with wide-spread scandals, significant layoffs, and insane executive bonuses. Loyalty seems to be a one-way street! What is the solution? "The Art of Servant Leadership" provides a prophetic voice in overcoming the craziness within business and a guidebook on how any public or private company can achieve its true purpose in this world. Interwoven with the principles of servant leadership is a story of how one CEO transformed his international communications company to exist for the sake of others. About the Author Tony Baron is president of the Servant Leadership Institute, a division of Datron World Communications, headquartered in Vista, California. He holds a double doctorate in psychology and theology and serves as adjunct professor in pastoral theology and leadership development at Fuller Theological Seminary and Azusa Pacific University. Dr. Baron teaches, trains, and consults with corporate and church leaders around the world on how to live for the sake of others. He has authored four previous books. An ordained Anglican priest, Dr. Baron is board certified in forensic medicine and is a diplomate of the American board of Psychological Specialties.

Freud On Madison Avenue

Author: Lawrence R. Samuel
Publisher: University of Pennsylvania Press
ISBN: 0812222261
Size: 80.53 MB
Format: PDF
View: 2657

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

The Road Trip That Changed The World

Author: Mark Sayers
Publisher: Moody Publishers
ISBN: 0802479391
Size: 62.99 MB
Format: PDF, ePub, Docs
View: 2625

Can’t find no satisfaction? There’s no shortage of prescriptions for restlessness out there: Seek adventure. Live your life. Don’t hold back. Sound familiar? The Road Trip that Changed the World is a book challenging the contemporary conviction that personal freedom and self-fulfillment are the highest good. Like the characters in a Jack Kerouac novel, we’ve dirtied the dream of white picket fences with exhaust fumes. The new dream is the open road—and freedom. Yet we still desire the solace of faith. We like the concept of the sacred, but unwittingly subscribe to secularized, westernized spirituality. We’re convinced that there is a deeper plot to this thing called life, yet watered-down, therapeutic forms of religion are all we choose to swallow, and our personal story trumps any larger narrative. This is the non-committal culture of the road. Though driving on freely, we have forgotten where we’re headed. Jesus said His road is narrow. He wasn’t some aimless nomad. He had more than just a half tank of gas—He had passion, objectives, and a destination. Do you?

The Global Code

Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Size: 10.24 MB
Format: PDF, ePub, Docs
View: 7076

The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

Hot Button Marketing

Author: Barry Feig
Publisher: Adams Media
ISBN: 9781440517686
Size: 38.28 MB
Format: PDF, ePub, Docs
View: 6799

Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion--not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing--from product development to one-to-one selling--Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

Essentials Of Marketing Research

Author: Joseph F. Hair
Publisher: McGraw-Hill/Irwin
Size: 27.29 MB
Format: PDF, ePub
View: 677

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Patterns Of Culture

Author: Ruth Benedict
Publisher: HMH
ISBN: 0547523920
Size: 54.39 MB
Format: PDF, Kindle
View: 7475

An anthropologist compares three diverse societies in this groundbreaking, “unique and important” cultural study (The New York Times). A remarkable introduction to cultural studies, Patterns of Culture made history in exploring the role of culture in shaping our lives. In it, the renowned anthropologist Ruth Benedict offers an in-depth look at three societies—the Zuñi of the southwestern United States, the Kwakiutl of western Canada, and the Dobuans of Melanesia—and demonstrates the diversity of behaviors in them. Benedict’s groundbreaking study shows that a unique configuration of traits defines each human culture and she examines the relationship between culture and the individual. Featuring prefatory remarks by Franz Boas, Margaret Mead, and Louise Lamphere, who calls it “a foundational text in teaching us the value of diversity,” this provocative work ultimately explores what it means to be human. “That today the modern world is on such easy terms with the concept of culture . . . is in very great part due to this book.” —Margaret Mead