The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Business
ISBN: 9780767924924
Size: 22.94 MB
Format: PDF, Mobi
View: 1060

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

The Global Code

Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Size: 54.99 MB
Format: PDF, Mobi
View: 1000

The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

7 Secrets Of Marketing In A Multi Cultural World

Author: Gilbert C. Rapaille
Publisher: Executive Excellence Pub
ISBN: 9781890009748
Size: 43.46 MB
Format: PDF, Kindle
View: 5447

In their diaries, a young girl, her dog, various insects, a chair, and a knife and fork relate the day's events from their differing perspectives.

Move Up

Author: Clotaire Rapaille
Publisher: Penguin UK
ISBN: 0241187001
Size: 32.39 MB
Format: PDF, Kindle
View: 7068

With an abundance of data and evidence, Move UP explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually. This provocative, ambitious and entertaining book devises a formula that will allow countries and individuals to assess their own potential for upward mobility. Drawing on science and statistics as much as on human instinct and emotion, Move UP reconsiders the modern world with a motion to improving it.

Decoding Culture

Author: Andrew Tudor
Publisher: SAGE
ISBN: 9780761952473
Size: 32.62 MB
Format: PDF
View: 6738

`This book represents a significant intervention and, as such, should be used on numerous cultural studies courses. In its intellectual honesty and clarity Tudor's book will stand as an authoritative basis for further developments in the coming years' - David Chaney Decoding Culture offers a concise and accessible account of the development of cultural studies from the late 1950s to the 1990s. Focusing on the significant theoretical and methodological assumptions that have informed the cultural studies project - the text: covers the key thinkers and key perspectives including, structuralism and post-structuralism, Screen theory, the Birmingham School, and audience analysis; offers a timely corrective t

The Culture Code

Author: Daniel Coyle
Publisher:
ISBN: 0804176981
Size: 57.33 MB
Format: PDF, ePub
View: 2077

"A toolkit for building a cohesive, innovative and successful group culture, from the New York Times bestselling author of The Talent Code. Daniel Coyle spent three years researching the question of what makes a successful group tick, visiting some of the world's most productive groups--including Pixar, Navy SEALs, Zappos, IDEO, and the San Antonio Spurs. Coyle discovered that high-performing groups relentlessly generate three key messages that enable them to excel: 1) Safety - we are connected. 2) Shared Risk - we are vulnerable together. 3) Purpose - we are part of the same story. Filled with first-hand reporting, fascinating science, compelling real-world stories, and leadership tools that can apply to businesses, schools, sports, families, and any kind of group, The Culture Code will revolutionize how you think about creating and sustaining successful groups"--

The Future And Its Enemies

Author: Virginia Postrel
Publisher: Simon and Schuster
ISBN: 9781439135327
Size: 60.89 MB
Format: PDF, ePub
View: 6122

Today we have greater wealth, health, opportunity, and choice than at any time in history. Yet a chorus of intellectuals and politicians laments our current condition -- as slaves to technology, coarsened by popular culture, and insecure in the face of economic change. The future, they tell us, is dangerously out of control, and unless we precisely govern the forces of change, we risk disaster. In The Future and Its Enemies, Virginia Postrel explodes the myths behind these claims. Using examples that range from medicine to fashion, she explores how progress truly occurs and demonstrates that human betterment depends not on conformity to one central vision but on creativity and decentralized, open-ended trial and error. She argues that these two opposing world-views -- "stasis" vs. "dynamism" -- are replacing "left" and "right" to define our cultural and political debate as we enter the next century. In this bold exploration of how civilizations learn, Postrel heralds a fundamental shift in the way we view politics, culture, technology, and society as we face an unknown -- and invigorating -- future.

Healing Myths Healing Magic

Author: Donald M. Epstein
Publisher: Amber-Allen Publishing
ISBN: 1934408204
Size: 59.80 MB
Format: PDF, Mobi
View: 328

Healing Myths, Healing Magic examines the deeply ingrained stories, or myths, we commonly hold about how our bodies heal ¿ myths that can actually inhibit healing. In this breakthrough book, Epstein divides the healing myths into four categories: social, biomedical, religious, and new age. He exposes each myth individually, then suggests an alternative, or Healing Magic, to help us reclaim our body¿s natural ability to heal.

Do Good

Author: Anne Bahr Thompson
Publisher: AMACOM
ISBN: 0814438407
Size: 43.53 MB
Format: PDF, Docs
View: 444

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

Uncovering The Unconscious Dimensions Of Planning

Author: Frank Othengrafen
Publisher: Routledge
ISBN: 1317005341
Size: 31.92 MB
Format: PDF, Kindle
View: 4306

If planning is understood to be about the nature of place, about the way in which we use land, and about the physical expression of the ordering of society, then it becomes apparent that planning as an activity cannot possibly be divorced from the general cultural traditions that inform it. By adopting theoretical approaches from the fields of management studies, cultural studies and anthropology, and by using culture as an organising principle, this book develops an innovative framework which provides better insights into what culture is about, what the relations are between culture and planning and how culture influences planning practices. It introduces a 'culturised planning model', consisting of the analytical dimensions: 'planning artefacts', 'planning environment' and 'societal environment', with which to discover the unconscious routines and assumptions, emotions and meanings attached to planning systems and the different concepts used in spatial planning systematically. The model offers the possibility of uncovering cultural phenomena in spatial planning by providing relevant cultural dimensions and potential specifications and indicators which has not been the case so far. By comparing examples of German, Finnish and Greek planning habits, the book illustrates cultural influence in planning and provides the readership with a feedback between the micro (experiences of planners) and the macro level (institutional and social context) as well as a more systematic comparison based on cultural values, attitudes, norms and rules.