Cultural Strategy

Author: Douglas Holt
Publisher: OUP Oxford
ISBN: 019161520X
Size: 60.27 MB
Format: PDF
View: 2641

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.

Culture Eats Strategy For Lunch

Author: Curt Coffman
Publisher: BookBaby
ISBN: 1940497019
Size: 18.25 MB
Format: PDF, ePub, Mobi
View: 5563

Inspired by a quip attributed to management guru, Peter Drucker, “Culture Eats Strategy for Breakfast,” this book is a crash course for turning culture into competitive advantage. Culture isn’t the enemy of strategy and performance, but an equal player in the game, not to be underestimated or overlooked. Culture Eats Strategy for Lunch is for everyone trying to work within a culture to make something happen. Each of us moves daily through a myriad of cultures, from neighborhood, to organization, school and church. And it is our connection to those cultures, which either inspires the best within us or reduces us to average. The authors teach you how to use the force of culture to make your work environment what you’ve always wanted it to be: a healthy place with inspired people and boundless organic growth. This book follows in the tradition of Coffman’s first bestseller, First, Break All the Rules, in that the secrets come from the study of high performing organizations, where culture drives results. Effective culture is like a six lane suspension bridge, and poor culture is like a swinging bridge strung together with fraying rope. The practices of extraordinary cultures and their uninspiring counterparts emerged through decades of work and research. The qualities that make a culture excellent are about 80 percent generic and 20 percent unique. Competitive advantage results from the 20 percent that slam-dunks the brand promise to the customer. Coffman and Sorensen, seasoned, highly experienced researchers and consultants, usher in a new perspective which challenges some bedrock, but time-worn organizational practices, from the “little boxes” on the organizational chart to the employee survey and the bureaucratic veneer. Some of our practices are obsolete, but more to the point, our methods no longer match to goals we need to achieve. Why buy the piano when what you want most is to hear the music?

Cultural Realism

Author: Alastair Iain Johnston
Publisher: Princeton University Press
ISBN: 9780691002392
Size: 57.38 MB
Format: PDF, Mobi
View: 5602

CULTURAL REALISM is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. Focusing on the Ming dynasty's grand strategy against the Mongols (1368-1644), Alastair Johnston's findings challenge dominant interpretations of traditional Chinese strategic thought. 27 line illustrations.

Developing A Strategy For Missions Encountering Mission

Author: J. D. Payne
Publisher: Baker Academic
ISBN: 1441244824
Size: 14.46 MB
Format: PDF, Kindle
View: 5194

In this addition to the highly acclaimed Encountering Mission series, two leading missionary scholars offer an up-to-date discussion of missionary strategy that is designed for a global audience. The authors focus on the biblical, missiological, historical, cultural, and practical issues that inform and guide the development of an effective missions strategy. The book includes all the features that have made other series volumes useful classroom tools, such as figures, sidebars, and case studies. Students of global or domestic mission work and mission practitioners will value this new resource.

Outlines Of A Cultural Strategy

Author: Taha Jabir Alalwani
Publisher: IIIT
ISBN: 1565640594
Size: 60.52 MB
Format: PDF, Docs
View: 5812

This paper not only addresses the intellectual crisis in the Muslim world as manifested in the present state of Muslim thought, knowledge, education, and civilization- a crisis which is directly responsible for the Muslim world's social, economic, and political problems- but it also presents compelling and thought-provoking ideas for an alternative cultural strategy likely to alleviate the Ummah's malaise and benefit humanity at large. Dr. Al-Alwani argues that the proposed cultural strategy has never been so urgent and imperative and must establish the Islamic world view with rational educational policies on the basis of firm principles and as far-sighted strategy with the aim of dispelling the religious/secular disparity in education while keeping constantly in touch with our time.

Strategic Analysis

Author: Jonathan Gander
Publisher: Routledge
ISBN: 1317289471
Size: 45.19 MB
Format: PDF, Kindle
View: 5803

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.?? In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

Digital Heritage And Culture

Author: Herminia Din
Publisher: World Scientific Publishing Company Incorporated
ISBN: 9789814522977
Size: 54.91 MB
Format: PDF, Mobi
View: 5621

This book addresses the state-of-the-art initiatives as well as challenges, policy, and strategy issues in developing a digital heritage ecosystem within the broader context of an emerging digital culture. Case studies are drawn from the United States, Europe, and Asia to showcase the breadth of innovative ideas in delivering, communicating, interpreting, and transforming cultural heritage content and experience through multi-modal, multimedia interfaces. Aiming to offer a balanced overview of digital heritage and culture issues and technologies, the book pulls together expert views and updates on these four broad areas, namely, a) policy and strategy, b) applications, c) business models, and d) emerging concepts and directions. Policy and strategy chapters provide insights into how digital heritage strategy and policy are formulated and implemented in cultural heritage institutions and public agencies. Applications chapters present novel installed and mobile applications deploying technical tools in innovative assemblies and evaluate their usefulness, effectiveness along with other metrics in delivering an enriched user experience. Business model chapters unveil a variety of partnership models that have been successfully structured for the benefit of stakeholders. Emerging concepts and directions chapters propose research directions pointing to new signposts in technologically enhanced delivery of digital heritage and culture. This practical book will be of interest to policy makers, business people, researchers, curators, and educators as well as the culture-minded public seeking to understand how the burgeoning field of digital heritage and culture may impact our social, cultural, and recreational activities.

Business Communications

Author: Michael J. Rouse
Publisher: Cengage Learning EMEA
ISBN: 9781861525444
Size: 53.20 MB
Format: PDF, Mobi
View: 1327

How do communications work, and how can you make them work for you? Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications. The book explains: How to structure and write a communications strategy How to implement the strategy for written, oral and visual means of communication How to communicate in different situations: in meetings, as a leader, to present an image, or across boundaries Business Communications additionally covers web-based communication to ensure content is appropriate for e-commerce and e-business. Theory and practice are combined at every stage to link understanding with implementation and demonstrate how to use strategies to improve communications. Ideal for introductory business students, Business Communications will complement and go beyond the generic skills covered in many more elementary books. This book is supported by a comprehensive website.

How Brands Become Icons

Author: D. B. Holt
Publisher: Harvard Business Press
ISBN: 1422163326
Size: 72.74 MB
Format: PDF, ePub, Docs
View: 2300

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.