The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Pub
ISBN: 0767920570
Size: 79.33 MB
Format: PDF, Docs
View: 2676

An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

Bargain Fever

Author: Mark Ellwood
Publisher: Penguin
ISBN: 1591847052
Size: 73.38 MB
Format: PDF, ePub, Mobi
View: 1092

A spirited investigation into the phenomenon of bargain hunting and the competition between buyers and sellers traces the evolution of promotional pricing and sale discounts, exploring the impact of negotiable pricing on markets, the machinations of price consultants and the growing empowerment of consumers.

Trend Driven Innovation

Author: Henry Mason
Publisher: John Wiley & Sons
ISBN: 1119076315
Size: 45.52 MB
Format: PDF, ePub, Mobi
View: 202

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Deluxe

Author: Dana Thomas
Publisher: Penguin UK
ISBN: 0141981237
Size: 15.15 MB
Format: PDF, ePub
View: 1245

Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved from their roots. Thomas witnesses how these 'luxury' handbags are no longer one in a million, discovers why luxury brand clothing doesn't last as long, and finds out just who is making your perfume. From terrifying raids on the Chinese sweat shops to the daunting chic of Paris workshops, from the handcrafting and economics of early-twentieth century designers to the violent truth behind the 'harmless' fakes, Deluxe goes deep into the world of extravagance, and asks: where can true luxury go now?

The Global Code

Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Size: 63.34 MB
Format: PDF, Kindle
View: 6943

The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

Applications In Operational Culture

Author: Paula Paula Holmes-Eber
Publisher: CreateSpace
ISBN: 9781511657532
Size: 72.64 MB
Format: PDF, ePub, Docs
View: 4819

As Operation Iraqi Freedom (OIF) evolved, so, too, did the Marine Corps' cultural-training efforts. Initially, cultural sensitivity training (i.e., cursory etiquette instruction) was employed in 2003, to prepare Marines for the Invasion of Baghdad during OIF I. By 2004, when the 1st Marine Division returned to Iraq for OIF II, training had evolved into culture awareness classes (i.e., introductory history, politics, religion overview). It was not until 2005 that training progressed into today's operational culture learning.

Consumer Behaviour In Action

Author: Peter Ling
Publisher:
ISBN: 9780195525601
Size: 62.68 MB
Format: PDF, Mobi
View: 3498

Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practicalexamples and case studies provide global, regional and local industry examples. Research and insights from fields such as psychology, sociology and complex systems are included. Extended cases studies covering topics such as Nike, Cricket Australia, Target, and McDonalds in overseas markets, drawtogether each part of the book to bring together the themes discussed and encourage students to encourage a deeper understanding of the material. The accompanying enriched oBook and supplementary digital resources provides superior ready-to-use support for both students and lecturers.

The Gift Of Our Compulsions

Author: Mary O'Malley
Publisher: New World Library
ISBN: 9781577317876
Size: 49.68 MB
Format: PDF, Mobi
View: 4654

To some degree we are all compulsive. Our struggles range from overworrying and overworking to overeating and alcohol and drug abuse. When we realize we are compulsive, our main reaction until now has been to try to control our behavior, but when we try to control our compulsions, they control us. If we do manage to stop one, another always seems to take its place. Over the past three decades, Mary O’Malley has developed a revolutionary approach to healing our compulsions. She gently invites us to be curious about them, to engage them and ask ourselves questions that help us understand our behaviors. She shows us how lasting healing can come from being curious and forgiving rather than controlling and shameful. Compulsions then become our teachers. Her book is filled with new perspectives and simple techniques that anyone can easily grasp.

Consumer Insight

Author: Merlin Stone
Publisher: Kogan Page Publishers
ISBN: 0749445807
Size: 56.22 MB
Format: PDF, Kindle
View: 3875

Part of the new Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight

Healing Myths Healing Magic

Author: Donald M. Epstein
Publisher: Amber-Allen Publishing
ISBN: 1934408204
Size: 64.15 MB
Format: PDF, Mobi
View: 5880

Healing Myths, Healing Magic examines the deeply ingrained stories, or myths, we commonly hold about how our bodies heal ¿ myths that can actually inhibit healing. In this breakthrough book, Epstein divides the healing myths into four categories: social, biomedical, religious, and new age. He exposes each myth individually, then suggests an alternative, or Healing Magic, to help us reclaim our body¿s natural ability to heal.