Author: Alcántara-Pilar, Juan Miguel Publisher: IGI Global ISBN: 1466682639 Size: 13.85 MB Format: PDF, Docs View: 1596
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Janeen Arnold Costa Publisher: Sage Publications, Inc ISBN: 9780803953277 Size: 11.21 MB Format: PDF, Mobi View: 1001
"The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around." --Business India "This eclectic collection probably represents the best examples of research currently available and is a fascinating, pioneering exploration of an important field of study." --Choice Exploring cultural identity and its impact on marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans' niche in Berlin's fast-food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity--and also in global marketing--make this an especially timely book. Marketing in a Multicultural World is the perfect text for scholars, students, and professionals in marketing and race and ethnic studies.
Author: Kevin G. Ford Publisher: David C Cook ISBN: 9781434767042 Size: 29.60 MB Format: PDF, Kindle View: 6896
The mission of Christ's church is to transform lives. But in order to change people, the church must first lead change from within. So why do so many churches struggle to adapt? How can ministries envision, implement, and evaluate effective change? Transforming Church holds the powerful answers. As a consultant to ministries across the country, Ford identifies five signs of a dysfunctional church and shares the five marks of a healthy congregation. Churches of all sizes and denominations will gain the tools needed to create a vibrant ministry that transforms lives.
Author: James C. Kaufman Publisher: Cambridge University Press ISBN: 1139490613 Size: 37.65 MB Format: PDF, ePub, Docs View: 509
The Cambridge Handbook of Creativity is a comprehensive scholarly handbook on creativity from the most respected psychologists, researchers and educators. This handbook serves both as a thorough introduction to the field of creativity and as an invaluable reference and current source of important information. It covers such diverse topics as the brain, education, business, and world cultures. The first section, 'Basic Concepts', is designed to introduce readers to both the history of and key concepts in the field of creativity. The next section, 'Diverse Perspectives of Creativity', contains chapters on the many ways of approaching creativity. Several of these approaches, such as the functional, evolutionary, and neuroscientific approaches, have been invented or greatly reconceptualized in the last decade. The third section, 'Contemporary Debates', highlights ongoing topics that still inspire discussion. Finally, the editors summarize and discuss important concepts from the book and look to what lies ahead.
Author: Michael A. Moodian Publisher: SAGE ISBN: 1452276803 Size: 32.92 MB Format: PDF, Kindle View: 6280
Featuring contributions from some of the world's most renowned cross-cultural management theorists and commentators, this breakthrough text explores the cross-cultural dynamics within organizations. The book examines the evolving role of cultural diversity in the workplace, the application of cultural comprehension to organizations, and the measurement of various aspects of intercultural competence.
'24/7' Multi-Cultural Workers Find Diversity Recipe to Heal A Troubled World. Author interviews 40 workers on world's largest cruise ship discovering cross-cultural secrets transferable to any entity, business, non-profit, or government. Woven into an account of the traditions of many workers from 79 cultures is the story of their life at home and aboard ship, their progress in learning to respect cultural differences, and their hidden-from-guests mission below the water line that supports the task of pleasing those guests so they want to cruise again. One example is the South African activities manager whose Mom was a hairdresser back home who learned about the "10-foot rule" and increased her business significantly. You discover from the Marketing and Revenue Manager that one ship had a podiatrist that worked in the incinerator room. We meet an opera singer/bartender who shares his dreams of Portugal, his homeland. You meet the Jamaican cook whose grandma taught him some culinary tricks that helped him advance up the ladder of compensation and prestige. And any manager or CEO who pays attention to the cooperative spirit and positive morale instilled by the entire chain of command has the potential to create this sort of environment in any organization. The challenge of keeping emotions in check when folks from dramatically different cultures work together, eat together, and bunk together, is greater than when most workers share a common background. This book can be emailed inexpensively as an eBook to workers and managers who share a common mission. The "soft sell" of interesting stories can not help but increase pride and morale and support the mission of the entity that gifts the book to the workforce.
Author: Clotaire Rapaille Publisher: Allen Lane ISBN: 9780241186992 Size: 77.72 MB Format: PDF, Docs View: 6405
As the age old-proverb goes, 'Statistics are like bikinis. What they reveal is suggestive. But what they hide is vital.' Move UP uncovers what has until now been conservatively hidden, exposing the real, surprising biological, social and psychological reasons why some cultures do well and some don't. Forget everything you thought you knew. As Rapaille and Roemer show, it's not about GDP or average income. With their pioneering R2 index, they evaluate 71 countries and offer a new way of understanding upward mobility. They demonstrate that our reptilian brain is most dominant. They make the case for letting our more basic instincts influence high-level decision-making. They discuss entrepreneurship, sex, investment in the arts and the fundamental biological differences between genders. The result shows how we can determine which countries are moving UP, which aren't, and which we should be a part of. This is not an academic text. It's not about the financial development of countries. It's about the reasons behind why Switzerland and Canada are getting it right while Pakistan and Bangladesh are getting it very wrong. It's a book for the curious, and anyone who sees the world differently. By reading this you're already taking steps to moving UP! 'Not since The Naked Ape have I seen a book that so gleefully revels in tweaking the nose of conventional sensitivities.' Richard Dawkins 'This is the question for the ages: why are some nations and people rich and successful, while others are poor and a failure? Many have tried to address small pieces of this great puzzle, but Rapaille and Roemer are the first to attempt a comprehensive answer to this eternal question.' Michio Kaku 'An ambitious and provocative book that tackles head-on the really Big Questions: What does it mean to be human? And what can we all do to become better people, leading better lives in a better world? A book that will stir controversy, tweak sacred cows and foment the best kind of debate.' Carl Honoré 'An entertaining and important counterweight to the ideology and cynicism that surrounds discussions of world problems today.' Steven Pinker
Author: Sharon Schweitzer Publisher: John Wiley & Sons ISBN: 1118919017 Size: 50.47 MB Format: PDF, ePub View: 2447
Access to Asia presents a practical framework and effective strategies for today's global business leaders and managers, whether they are traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from the extensive experience and global connections of intercultural consultant and international etiquette expert Sharon Schweitzer and consulting co-author and book strategist Liz Alexander, as well as contributions from over 100 international professionals, this crucial guide suggests that irrespective of their industry, everyone is in the relationship business. When doing business in Asia, building trust and gaining respect are vital steps in developing meaningful business relationships. Access to Asia is filled with the inside advice and real-world stories that explain how to strengthen business ties in ten countries including China, Hong Kong, India, Japan, Myanmar/Burma, and South Korea. Access to Asia reveals why cultural awareness is so vital to sustained business success and outlines an eight-question framework for building business relationships in ten important Asian markets. The simple Self-Awareness Profiles prompt you to identify where you currently stand on topics related to this framework, compared with the prevailing country culture. The U.S. chapter offers insights for U.S. Americans into their own culture, and is a primer to doing business in the U.S. for Asian readers or indeed anyone from another culture. The authors include an alphabetical listing of common concepts and terms that offer a better understanding of how to create long-lasting business relationships in Asia. The book is filled with down-to-earth suggestions for creating goodwill such as incorporating the names of national heroes and sports figures in conversations and presentations. For each Asian country highlighted there is a handy guide to that country's etiquette and protocol including material on gift-giving practices, forms of address, greetings, and much more. The authors also impart insider tips and suggestions for the proper way to socialize, and they include a guide to fiscal calendars and important dates of regional holidays. For individuals and companies looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.